Knowledge-based marketing : the 21st century competitive edge / Ian Chaston.

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TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004.Description: xi, 274 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Makandura Library Lending Section		Lending Collection		658.8 CHA (Browse shelf(Opens below))					Available			69246

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Previous	658.8 BAK Marketing	658.8 BLY Essentials of marketing	658.8 BOY Marketing management	658.8 CHA Knowledge-based marketing :	658.8 DAL Sales management	658.8 DEB Value-based marketing for bottom-line success :	658.8 FOR Everything you need to know about marketing	Next

Includes bibliographical references (p. 254-267) and index.

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