Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers
Material type:
TextLanguage: English Language Publication details: Hoboken, N.J. : John Wiley & Sons, c2011.Description: x, 213p. ; 24cmISBN: - 9781118004050 (cloth)
- 22 658.8342 WEL
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| 658.8342SCH Consumer behavior | 658.8342SOL Consumer behavior | 658.8342SZM Understanding the consumer | 658.8342WEL Chasing youth culture and getting it right : | 658.8342WHI The new psychology of persuasion and motivation in selling | 658.8343ROS The anatomy of buzz | 658.8343THO Who stole my customer |
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