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121.

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Global marketing and advertising understanding cultural paradoxes by

Mooij, Marieke De
Hofstede, Geert

Edition: 2nd

Publication details: Thousand Oaks Sage 2005 2005

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802MOO.

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122.

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Cases in strategic marketing by

Rosenthal, David
Brown, Lew G

Publication details: New Jersey Prentice - Hall 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.802ROS.

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123.

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The marketing plan a handbook by

Wood, Marian Burk

Publication details: New Jersey Prentice - Hall 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.802WOO.

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124.

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The focus group research handbook by

Edmunds, Holly

Publication details: Lincolnwood NTC Business 1999 1999

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.804EDM.

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125.

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The silk road to international marketing profit and passion in global business by

Ambler, Tim
Styles, Chris

Publication details: London Prentice - Hall 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.848AMB.

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126.

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Marketing management for travel and tourism by

Pender, Lesley

Language: English Language

Publication details: Cheltenham Stanley Thornes 1999

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.809PEN.

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127.

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The strategy and tactics of pricing a guide to profitable decision making by

Nagle, Thomas T
Holden, Reed K

Edition: 3rd

Publication details: New Jersey Prentice - Hall 2002 2002

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.816NAG.

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128.

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Marketing pricing decisions a study of managerial practice by

Diamantopoulos, Adamantios
Mathews, Brian

Publication details: London Champman & hall 1995 1995

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.816DIA.

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129.

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The people measurement manual : measuring attitudes, behaviours and beliefs in your organization by

Wealleans, David

Publication details: England: Gower, 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812WEA.

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130.

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Managing business relationships by

Ford, David
Snehota, Ivan
Gadde, Lars-Erik
Hakansson, Hakan

Publication details: England John Wiley 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812MAN.

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131.

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Customer relationship management essentials by

Gosney, John W
Boehm, Thomas P

Language: English Language

Publication details: New Delhi Prentice-Hall 2000 2001

Availability: Items available for loan: Main Library (4)Location, call number: Reference Section 658.812GOS, ...

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132.

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Customer responsive management the flexible advantage by

Davis, Frank W
Manrodt, Karl B

Publication details: Massachusetts Blackwell 1996 1996

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812DAV.

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133.

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Customer care trainer\'s guide, a complete packge for a one-day training workshop by

Carter, Wendy

Publication details: New Delhi Kogan Page 1996 1996

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812CAR.

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134.

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Customer care how to create an effective customer focus by

Cook, Sarah

Edition: 3rd

Publication details: London Kogan Page 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812COO.

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135.

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Key account management the route to profitable key supplier status by

Cheverton, Peter
Mcdonald, Malcolm

Publication details: London Kogan Page 1999 1999

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812CHE.

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136.

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Customer relationship management a strategic imperative in the world of e-business by

Brown, Stanley A [Editor]

Publication details: Toronto John Wiley 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812CUS.

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137.

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Promoting sales a systematic approach to benefit selling by

Dibbs, Owen
Pereira, Patricia

Publication details: Bombay Jaico 1976 1976

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.82DIB.

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138.

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Sales promotion how to create and implement campaigns that really work by

Cummins, Julian

Edition: 2nd

Publication details: London Kogan Page 1998 1998

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.82CUM.

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139.

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Modern marketing communications by

Jefkins, Frank

Publication details: London Blackie Academic 1992 1992

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.82JEF.

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140.

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Advertising promotion supplemental aspects of integrated marketing communications by

Shimp, Terence

Edition: 6th

Publication details: Australia Thomson 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.82SHI.

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