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921.

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Crafting and executing strategy the quest for competitive advantage by

Thompson, Arthur A
Strickland, A.J
Gamble, John E

Edition: 15th

Publication details: Boston McGraw - Hill 2007 2007

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.4012THO.

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922.

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Who dares sells by

Ellis, Patrick

Publication details: London Thorsons 1997 1997

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.82ELL.

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923.

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Analysis for marketing planning by

Lehmann, Donald R
Winer, Russell S

Edition: 6th

Publication details: Boston McGraw - Hill 2005 2005

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802LEH.

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924.

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Cycles trends and turning points practical marketing & sales forecasting techniques by

Crosby, John V

Publication details: Lincolnwood NTC Business 1997 1997

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802CRO.

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925.

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Marketing planning in a total quality environment by

Linneman, Robert E
Stanton, John L

Publication details: Mumbai Jaico 2000 2000

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802LIN.

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926.

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Marketing models by

Lilien, Gary L
Kotler, Phillip
Moorthy, K. Sridhar

Language: English Language

Publication details: New Delhi Prentice - Hall 1999

Availability: Items available for loan: Main Library (5)Location, call number: Reference Section 658.802LIL, ...

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927.

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Global marketing and advertising understanding cultural paradoxes by

Mooij, Marieke De
Hofstede, Geert

Edition: 2nd

Publication details: Thousand Oaks Sage 2005 2005

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802MOO.

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928.

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Cases in strategic marketing by

Rosenthal, David
Brown, Lew G

Publication details: New Jersey Prentice - Hall 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.802ROS.

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929.

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The marketing plan a handbook by

Wood, Marian Burk

Publication details: New Jersey Prentice - Hall 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.802WOO.

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930.

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The focus group research handbook by

Edmunds, Holly

Publication details: Lincolnwood NTC Business 1999 1999

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.804EDM.

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931.

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The silk road to international marketing profit and passion in global business by

Ambler, Tim
Styles, Chris

Publication details: London Prentice - Hall 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.848AMB.

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932.

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Marketing management for travel and tourism by

Pender, Lesley

Language: English Language

Publication details: Cheltenham Stanley Thornes 1999

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.809PEN.

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933.

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The strategy and tactics of pricing a guide to profitable decision making by

Nagle, Thomas T
Holden, Reed K

Edition: 3rd

Publication details: New Jersey Prentice - Hall 2002 2002

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.816NAG.

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934.

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Marketing pricing decisions a study of managerial practice by

Diamantopoulos, Adamantios
Mathews, Brian

Publication details: London Champman & hall 1995 1995

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.816DIA.

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935.

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The people measurement manual : measuring attitudes, behaviours and beliefs in your organization by

Wealleans, David

Publication details: England: Gower, 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812WEA.

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936.

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Managing business relationships by

Ford, David
Snehota, Ivan
Gadde, Lars-Erik
Hakansson, Hakan

Publication details: England John Wiley 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812MAN.

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937.

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Customer relationship management essentials by

Gosney, John W
Boehm, Thomas P

Language: English Language

Publication details: New Delhi Prentice-Hall 2000 2001

Availability: Items available for loan: Main Library (4)Location, call number: Reference Section 658.812GOS, ...

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938.

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Customer responsive management the flexible advantage by

Davis, Frank W
Manrodt, Karl B

Publication details: Massachusetts Blackwell 1996 1996

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812DAV.

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939.

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Customer care trainer\'s guide, a complete packge for a one-day training workshop by

Carter, Wendy

Publication details: New Delhi Kogan Page 1996 1996

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812CAR.

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940.

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Customer care how to create an effective customer focus by

Cook, Sarah

Edition: 3rd

Publication details: London Kogan Page 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.812COO.

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