Services marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock.
Material type:
TextLanguage: English Language Publication details: New Jersey World Scientific 2016Edition: 8th edDescription: xvii, 783p. 28cmISBN: - 9781944659004 (hardcover)
- 9781944659011 (pbk.)
- 658.8 WIR
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.8 WIR (Browse shelf(Opens below)) | Available | 40384 |
Includes index.
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