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The marketing challenge / Laura Mazur, Annik Hogg. by

Mazur, Laura
Hogg, Annik

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: [London] : Wokingham, England ; Reading, Mass. : Economist Intelligence Unit ; Addison-Wesley, c1993

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802 MAZ.

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, R. M. S. (Richard Malcolm Sano)
Gilligan, Colin

Series: Marketing series (London, England)

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, England : Butterworth-Heinemann, 1997

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.802 WIL.

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Strategic marketing : an introduction / Tony Proctor. by

Proctor, Tony

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2000

Online resources:

Publisher description

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802PRO. Makandura Library (1)Location, call number: Lending Section 658.802 PRO.

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Marketing channel management : a customer-centric approach / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi ; Thousand Oaks : Response Books, 2001

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Main Library (2)Location, call number: Lending Section 658.84VEN, ... Makandura Library (1)Location, call number: Lending Section 658.84 VEN.

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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. by

Ahmed, Pervaiz K
Rafiq, Mohammed
Chartered Institute of Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802.

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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. by

Ahmed, Pervaiz K
Rafiq, Mohammed
Chartered Institute of Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004

Other title:

Tools and concepts for customer-focused management

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 AHM.

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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by

Kotler, Philip
Trias de Bes, Fernando, 1967-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, 2003

Online resources:

Contributor biographical information
Publisher description
Table of contents

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 KOT.

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Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by

DeBonis, J. Nicholas
Balinski, Eric W
Allen, Phil, 1953-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Tata McGraw-Hill 2002

Online resources:

Contributor biographical information
Publisher description

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8DEB. Makandura Library (1)Location, call number: Lending Section 658.8 DEB.

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Knowledge-based marketing : the 21st century competitive edge / Ian Chaston. by

Chaston, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 CHA.

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Marketing management / Philip Kotler, Kevin Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956-

Edition: Twelfth ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006

Online resources:

Table of contents

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 KOT.

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11.

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by

Mullins, John W. (John Walker)
Walker, Orville C

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New York : McGraw-Hill, c2013

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.8 MUL.

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12.

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Services marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock. by

Lovelock, Christopher H
Wirtz, Jochen

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey World Scientific 2016

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8 WIR.

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