Knowledge-based marketing : the 21st century competitive edge / Ian Chaston.
Material type:
TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004.Description: xi, 274 p. : ill. ; 24 cmISBN: - 9788178293967
- 658.8 CHA
- HF5415 .C4845 2004
Online resources:
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Lending Materials
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Makandura Library Lending Section | Lending Collection | 658.8 CHA (Browse shelf(Opens below)) | Available | 69246 |
Includes bibliographical references (p. 254-267) and index.
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