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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: - 9788176490702
- 658.802 WIL
- IN PROCESS (UTILITY LOAD)
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Lending Materials
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Makandura Library Lending Section | Lending Collection | 658.802 WIL (Browse shelf(Opens below)) | Available | 69347 |
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