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Promotional strategy managing the marketing communications process
Series: The irwin series in marketingPublication details: Boston Richard D. Irwin, Inc 1967 1991Edition: 7th edDescription: xxv,753p. 24cmISBN:- 0256082049
- 658.82 ENG
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Makandura Library Lending Section | Lending Collection | 658.82ENG (Browse shelf(Opens below)) | Available | 51370 |
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| 658.81JOH Sales management | 658.81MEN Sales forecasting management | 658.827KEL Best practice cases in branding | 658.82ENG Promotional strategy | 658.82KOR Marketing modes | 658.83408ROS Multicultural marketing: | 658.83420973HAW Consumer behavior |
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