Advertising and promotion anIMC approach

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Publication details: New Delhi South-western 2007 2007Description: 650p. 24cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Schedule Reference Materials	Main Library Reference Section		Schedule Reference Collection		658.82SHI (Browse shelf(Opens below))					Available			36478

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Previous	658.82DIB Promoting sales	658.82JEF Modern marketing communications	658.82SHI Advertising promotion supplemental aspects of integrated marketing communications	658.82SHI Advertising and promotion	658.83072QUA Qualitative marketing research	658.8342BLA Consumer behavior	658.8342CON Consumers	Next

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