Brand admiration : building a business people love
Material type:
TextLanguage: English Language Publication details: New Jersey John Wiley 2016Description: xxii, 261p ; 22cmISBN: - 9781119308065 (hardback : alk. paper)
- 23 658.827 PAR
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Main Library Reference Section | Schedule Reference Collection | 658.827PAR (Browse shelf(Opens below)) | Available | 40069 | |||||||||||||
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Main Library Lending Section | Lending Collection | 658.827PAR (Browse shelf(Opens below)) | Available | 40070 |
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| 658.827KEL Strategic brand management | 658.827KEL Strategic brand management | 658.827NAD Living brands | 658.827PAR Brand admiration : | 658.827QUA Branded | 658.827SHI Essentials of trademarks and unfair competition | 658.82CUM Sales promotion: |
"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--
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