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61.

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ustomer mania it's never too late to build a customer-focused company by

Blanchard, Ken
Ballard, Jim
Finch, Fred

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi HarperCollins 2004

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.812BLA.

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62.

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Effective management for marketing by

Worsam, Mike

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi Viva Books 2002

Availability: Items available for loan: Main Library (2)Location, call number: Lending Section 658.802WOR, ...

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63.

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The mirage of global markets: how globalizing companies can succeed as markets localize by

Arnold, David

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: Delhi Pearson Education 2004

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.84ARN.

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64.

Customer satisfaction by

Scott, Dru

Edition: 3rd

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi Viva Books 2004

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.812SCO.

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65.

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The ultimate CRM handbook: strategies and concepts for building enduring customer loyality and profitability by

Freeland, John G [Editor]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi Tata Mcgraw-Hill 2003

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.812THE.

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66.

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The highly effective marketing plan by

Knight, Peter

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: India Pearaon Education 2005

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802KNI.

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67.

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Principles of marketing by

Kotler, Philip
Armatrong, Gary

Edition: 11th.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi Prentice-Hall 2005

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8KOT.

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68.

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International encyclopedia of marketing :vol.2; Industrial marketing by

Bhamhra, A.S [Editor]
Chaudhary, A.K [Editor]

Series: International encyclopedia of marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Delhi Anoml publication 1998

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: 685.8 INT.

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69.

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The marketing challenge / Laura Mazur, Annik Hogg. by

Mazur, Laura
Hogg, Annik

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: [London] : Wokingham, England ; Reading, Mass. : Economist Intelligence Unit ; Addison-Wesley, c1993

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802 MAZ.

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70.

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, R. M. S. (Richard Malcolm Sano)
Gilligan, Colin

Series: Marketing series (London, England)

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, England : Butterworth-Heinemann, 1997

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.802 WIL.

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71.

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Strategic marketing : an introduction / Tony Proctor. by

Proctor, Tony

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2000

Online resources:

Publisher description

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802PRO. Makandura Library (1)Location, call number: Lending Section 658.802 PRO.

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72.

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Marketing channel management : a customer-centric approach / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi ; Thousand Oaks : Response Books, 2001

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Main Library (2)Location, call number: Lending Section 658.84VEN, ... Makandura Library (1)Location, call number: Lending Section 658.84 VEN.

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73.

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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. by

Ahmed, Pervaiz K
Rafiq, Mohammed
Chartered Institute of Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802.

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74.

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Global marketing management / Warren J. Keegan. by

Keegan, Warren J
Green, Mark C

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002

Availability: No items available.

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75.

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Global marketing management / Warren J. Keegan. by

Keegan, Warren J
Green, Mark C

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002

Availability: No items available.

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76.

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Global marketing management / Warren J. Keegan. by

Keegan, Warren J
Green, Mark C

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658 KEE.

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77.

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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. by

Ahmed, Pervaiz K
Rafiq, Mohammed
Chartered Institute of Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004

Other title:

Tools and concepts for customer-focused management

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 AHM.

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78.

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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by

Kotler, Philip
Trias de Bes, Fernando, 1967-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, 2003

Online resources:

Contributor biographical information
Publisher description
Table of contents

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 KOT.

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79.

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Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by

DeBonis, J. Nicholas
Balinski, Eric W
Allen, Phil, 1953-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Tata McGraw-Hill 2002

Online resources:

Contributor biographical information
Publisher description

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8DEB. Makandura Library (1)Location, call number: Lending Section 658.8 DEB.

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80.

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Knowledge-based marketing : the 21st century competitive edge / Ian Chaston. by

Chaston, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8 CHA.

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