Brand admiration : building a business people love

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TextLanguage: English Language Publication details: New Jersey John Wiley 2016Description: xxii, 261p ; 22cmISBN:

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Summary: "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Schedule Reference Materials	Main Library Reference Section		Schedule Reference Collection		658.827PAR (Browse shelf(Opens below))					Available			40069
	Lending Materials	Main Library Lending Section		Lending Collection		658.827PAR (Browse shelf(Opens below))					Available			40070

"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

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