Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.

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TextPublication details: New Delhi Tata McGraw-Hill 2002.Description: xix, 245 p. : ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Main Library Lending Section		Lending Collection		658.8DEB (Browse shelf(Opens below))					Available			37960
	Lending Materials	Makandura Library Lending Section		Lending Collection		658.8 DEB (Browse shelf(Opens below))					Available			69363

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

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