Promotional strategy managing the marketing communications process

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Series: The irwin series in marketingPublication details: Boston Richard D. Irwin, Inc 1967 1991Edition: 7th edDescription: xxv,753p. 24cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Makandura Library Lending Section		Lending Collection		658.82ENG (Browse shelf(Opens below))					Available			51370

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